rabble.ca, in collaboration with the Toronto Vegetarian Association and Toronto Pig Save, launched the Vegan Challenge during Earth Week. rabble.ca published a series of articles listing the many good reasons for taking the Vegan Challenge, such as saving the planet from the destruction caused by industrial animal agriculture, showing compassion for animals, protecting your health from degenerative diseases like cancer, heart failure and diabetes, and feeding more people in a hungry world. Join the discussion and participate in the Vegan Challenge.

• Sarah Vaughan, “The health benefits of taking the Vegan Challenge”

• Marco Pagiliarulo, “Going vegan for the environment”

• Anita Krajnc, “Novelist Barbara Gowdy launches PSAs for the Vegan Challenge”

Promote the Vegan Challenge and make every day Earth Day!

Join rabble.ca’s Vegan Challenge FB page:

Try the 1-week or 3-week Vegan Challenge and see if it can become a way of life for you…

The Toronto Vegetarian Association has vegan lunch ideas at www.veg.ca/lunch.  Their Veggie Challenge consists of a one-week challenge followed by the option of continuing with an additional three week phase 2.

Oprah goes to Vegan Land

Oprah and 378 of her staff at Harpo Production took the Vegan Challenge for one week. Oprah created an inspiring and practical model for our workplaces and other social groups. Her website invites her viewers to try this radical challenge:

The Challenge Is On!
No meat, no milk, no animal anything. Oprah and 378 Harpo staffers go vegan for one week. Could you do it?

Oprah website has outstanding resources including a Q&A with Dr. Neil Barnard of the esteemed nutrition advocacy group, Physicians Committee for Responsible Medicine. See Oprah’s Vegan Challenge: Your Vegan Starter Kit.

Earlier, in 2008, Oprah did the 3-week Vegan Challenge along with her VCTs (Vegan Cleanse Team). Oprah explains why in her blog:

Conscious eater. That struck a nerve. I had recently come to the conclusion that after spending weeks reading and rereading A New Earth and being on line with Eckhart Tolle that bringing a higher level of awareness to my eating was the solution I’d been avoiding. My idea of a conscious eater, however, was not quite the same as Kathy’s [Kathy Freston, author of the best-selling Veganist: Lose Weight, Get Healthy, Change the World].

I thought it meant not allowing yourself to eat emotionally and filling the void of anxiety with food, as I’ve struggled with for years. I thought it meant taking your time, making healthy choices and chewing slowly—being conscious of every bite and not scarfing down a meal and then thinking about the next one.

That is one level of consciousness. But what she talks about in her book is a higher level. She speaks of “spiritual integrity.” How can you say you’re trying to spiritually evolve, without even a thought about what happens to the animals whose lives are sacrificed in the name of gluttony?

So this 21-day cleanse gives me a chance to think about it differently and see what my attachments are to certain kinds of foods—and what I’m willing to do to change.

Oprah writes in her blog:

Week One: Monday
Well, I feel like I got baptized in Vegan Land today. Kathy Freston sent her chef, Tal Ronnen, to help me and three friends at Harpo who are doing the 21-day cleanse.

Wow, wow, wow! I never imagined meatless meals could be so satisfying. I had been focused on what I had to give up—sugar, gluten, alcohol, meat, chicken, fish, eggs, cheese. “What’s left?” I thought. Apparently a lot. I can honestly say every meal was a surprise and a delight, beginning with breakfast—strawberry rhubarb wheat-free crepes.

Vegan Outreach has a brochure Why Vegan? available both in PDF format and as a printed booklet:

Download the PDF booklet It is available in other languages and country-specific versions

Other great resources include the book Becoming Vegan: the complete guide to adopting a healthful plant-based diet by Registered Dietitians (RD) Brenda Davis and Vesanto Melina. Please see their website. The Vegan Society has a useful section on nutrition.


Vegan Advocacy Films

Making the Connection

This Environment Films production (available free on-line) delivers “the facts in a relaxed and informal way. The film features eleven diverse contributors, which helps to maintain the upbeat pace and we included music from two Internationally renowned vegan hip-hop artists Promoe and Jah Sun to add to the contemporary feel of the film.”


Letter to the Editor: Now Magazine (December 12-19, 2002 | VOL 22 NO 15)

Stop eating meat
in response to the article and letters about living by the slaughterhouse at King and Bathurst.

We wish more people could experience the sights, sounds and smells of a slaughterhouse first-hand.

By facing the reality of what pigs and other food animals endure before they reach our tables, people might rethink their role as consumers who create the market that enables such senseless cruelty. Not only do the animals suffer fear, trauma, confinement and pain, the employees at slaughterhouses work in unsafe and unsanitary conditions.

If we all stopped eating meat, then no one would be stuck living next to a slaughterhouse.

Angela Gibson and Jana Lait, Toronto


6 Responses to “Go vegan”

  1. Angie Says:

    When going vegan I originally thought I was limiting my diet so (which didn’t really bother me, I was doing it for unselfish reasons, afterall). Now I realize I am trying more new foods EVERYDAY and eating a variety at that. Becoming in tune with what you eat really opens this door to all these delicious possibilities. I am no longer restricted to what is offered in restaurants, boxed meals, and what commercials tell me to eat. Being surrounded by other vegans lets us all share delicious treats and new recipes! Being Vegan is fun!!

  2. Vegan World Says:

    Wouldn’t it make more sense to encourage people to take a Vegan Challenge from an organization that’s actually vegan, instead of a group like Toronto Vegetarian Association that has no issue with consuming dairy and eggs? As an example, PCRM (Physicians Committee for Responsible Medicine) is a vegan organization that has a great 21-Day Kickstart program, complete with emailed recipes which can be found here:

    1. The Toronto Vegetarian Association is welcoming of all who are interested in plant-based lifestyles. Our Veggie Challenge features only vegan recipes and vegan nutritional advice. Of course, PCRM is a wonderful organization – TVA distributes their Vegetarian Starter Kit and fact sheets.

  3. The TVA provides wonderful resources as does the PCRM. Our group welcomes all contributions to the animal rights movement and works with animal rights, animal welfare, environmental, labour, artists, independent journalists, and other organizations and individuals in promoting animal rights and a vegan world. We hope to unify different groups rather than to exacerbate the divisiveness in the animal protection movement.

  4. April Oakes Says:

    Vegan and LOVING it!!

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